A different advertiser might have its pricing strategies to suit the various needs of its clients. In general, the advertiser could refer to the B2C market price. For some of the popular products, the onshore price to distributor would be around 15% to 20% of the listed price on the online marketplace. Cost-plus would be another model to consider. This strategy is more for products with a certain level of customization and tailor-made elements.
Another element would be the transfer of risk, which is reflected under the Incoterms, such as COD, EXW, FOB, CIF, DDP and etc. The price is in proportion to the level of risks that the supplier willing to bear. The more commonly used Incoterms for suppliers in Asia would be Ex-work (EXW), FOB, CIF, and, occasionally, DDU and DDP.
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