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What is the Supplier Dashboard and how does it analyse my online promotion performance?
To evaluate and improve your online store performance on hktdc.com Sourcing, you may review the performance figures in "My Supplier Dashboard":
“My Supplier Dashboard” on hktdc.com Sourcing provides key metrics that are updated weekly. Users can select a date range for performance analysis, with the default setting showing data for the last 24 months. You can change the date range to view performance for the past 3, 6, 9, 12, or 24 months.
| Name of Figures |
Definition |
| No. of Scan2Match Connections | Total no. of times buyers scanned your company's QR code at HKTDC exhibitions |
| No. of Followers | No. of Followers of your company |
| Average Response Time | Average time it took you to respond to buyer messages. |
| Total Enquiries |
Total no. of buyer enquiries your company received
|
| Total Enquirers |
Total no. of enquirers who have sent enquiries to your company
|
| Total Exposure | Total no. of times that buyers have viewed your company, products and/or services on hktdc.com Sourcing |
| Total Recommendations | Total no. of times your company, products and services were recommended to the buyers on hktdc.com Sourcing |
| Top 5 Product/Service Views Ranking | The top 5 viewed products/services of your company |
| Total Page Views (Geographical Distribution of Page Views) |
The distribution of regions of buyers who have visited your products, services or company pages on hktdc.com Sourcing |
Examples of interpretation & Suggestions
1) If your Total Enquiries number is Low & Total Exposure is Low
It means there is not enough exposure of your product/service on hktdc.com Sourcing.
You should first focus on increasing the exposure of your product/service, so that it may drive more buyers to your product/service page and it in turn may become an enquiry.
To increase the exposure of your product/service, you should:
- Improve your product/service content and photo, including adjust the tag to match the trends, as well as
- Apply for Paid Exposure
2) If your Total Enquiries number is Low & Total Exposure is High
It means although your product/service exposure is high enough to drive buyers to your product/service page, it cannot be converted to enquiries effectively.
You should review if your product/service content is in the right style and include right content to your target buyers.
Our Total Page Views may also help on your understanding on the buyers visited your product/service/company page on hktdc.com Sourcing, so that you can determine if they are your originally targeted one.
3) If you have applied Paid exposure for one of your products and it is not included in Top 5 Product/Service View Ranking
As the Top 5 product/service view ranking is based on data from at least the last 3 last months, a paid exposure with 3 days only may not affect too much.
Please consult our sales representative that responsible for your paid exposure. They will give you more suggestions on your case.
Other Functions that may help…
Under the above performance figures section, there are some functions that may help you improve your store performance:
1) Performance Analyzer
It is a system that examines your store performance based on average response time to buyer enquiries, completeness of product/ service information, online store profile, as well as the frequency of new product/service upload.
They may not be direct indicators that reveal the online promotion performance, but improvements in these three sectors will reinforce the performance.
2) Want to further boost your store performance?
If you have any questions on how to boost your performance, or if you want to try out Paid Exposure function, you may click .
3) Frequently Asked Questions
This is a section with a list of frequently asked questions and answers for your reference.
Disclaimer:
All information, trademarks, logos, graphics, videos, audio clips, links and other items appearing on this website ('Information') are for reference only and is subject to change at any time without prior notice and at the discretion of hktdc.com. (hereinafter 'hktdc.com', 'the company', 'us', 'we' or 'our').
hktdc.com shall not be liable for any damages (including but not limited to computer virus, system problems or data loss) whatsoever arising in using or in connection with the use of this website by any party. There may be links in this area, which allow you to visit the websites of other companies. These websites are not controlled by hktdc.com. hktdc.com will bear no responsibility and no guarantee to whatsoever Information displayed at such sites.
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